4 Years Old Today!

Wow. Very Important Personnel is 4 years old today! Even though we always believed in the company mission, it’s been a real roller coaster ride.

Starting a company, especially one that offers a service, is far from easy. For starters, we invested months in the development of our tailored service that would later prove to be efficient and useful to our clients, making their recruitment process effortless, professional and even exciting at times.


Of course, there’s a part of luck with such road trip. While I like to say that we make our own luck, there are certain events that can just happen. By luck, I mean some events that have made our company into the success it is today. To name a few, over the course of the past 4 years, Very Important Personnel has never really spent a great deal on marketing or advertising. Only a few hundred pounds has been spent to date on a Marketing campaign in a partnership with Birmingham City Football Club for 2018. That said we have been lucky in that we have had an overwhelming amount of loyal clients who love to use our services, as well as candidates that can’t send their CV to us quick enough.


Another piece of luck was when we were invited to a group that only hosts 10 businesses in the whole of the West Midlands, Here, we invest a little bit of our time share strategies and pass leads to help each other’s businesses grow. This has proven to be very beneficial to us and hasn’t cost us a penny, just a few hours every couple of weeks. Well worth it I say and real privilege to be a part of.


On top of that, we would like to thank the clients and candidates that have help us make Very Important Personnel the success it is today. We have been lucky enough to work with some awesome companies over the 4 years we have been in business. Not only did they help us develop our services through giving us the initial opportunity but also in continuing to use us as their main recruitment tool. They have also been very forgiving of any mistakes we have made. Nobody has ever succeeded in business without making any mistakes, Fact! However, the patience and loyalty that we received from such companies is highly appreciated and has allowed us to learn and develop further. What’s more, they have kept us alive. I like to say that I’d get up in the middle of any Sunday night to order them a pizza if they’d need it. Offering honest and friendly customer service to our clients is the main reason VIPersonnel has been growing steadily since the very beginning. That’s part of the company’s deep core values and I can assure you, this is not going to change.


So where are we now? Well, we are not a “startup” anymore. We have a working business model, great clients, experienced employees, fantastic providers, the list goes on and on. In other words, we are here to stay!


Our vision for the next four years is to create even tighter relationships with our best clients. Of course we welcome any new business and hope to create even more partnerships moving forward. We don’t want 100,000 clients like some popular start-ups do. We are more like your local friendly restaurant where everybody knows your name and you are guaranteed that you will be treated like a real VIP.


Thank you for having helped us become what we are today. I hope we’ll be up to your expectations for another 4 years!