Sportwise logo


Sportwise, established in 1987, who now employ over 25 staff at their head office in Derby, specialise in the placement of advertising space that would fund various publications for professional sports clubs, in some cases generating much-needed revenue.

During the past 20 years, a trusting relationship has formed between Sportwise and the clubs that they work alongside. They have generated a staggering amount of money for them over this time, over half a million pounds.

Their products include; Desk Diaries, Year Planners, Fixture Charts and Fixture Cards. Although not a high priority for many clubs, these publications provide a useful marketing tool for local businesses. They keep the club’s fixtures, facilities and services in the public and business eye.

VIPersonnel are confident that they can help optimise our potential and profitability through their products and services, which is why we have decided to add our company to the Birmingham City FC Year Planner for 2018 for the first time, but definitely not the last!


So Sportwise, what do you get?

The year planners are circulated out in December and they are given as a gift from the club. The audience that will receive this will be all the sponsors and associates of the club. The planner is produced on a large poster format and printed in photo quality full colour, with emphasis on the club’s official logo and images. The main focus on the release is a full working Sasco calendar that runs through the centre of the publication for recipients to map holidays and events upon.  Shown to full view alongside will be all the fixtures for the current season, Ticket details, Club contact and much more. Making this an interactive and informative publication to the recipient.

Around the perimeter, a handful of businesses are highlighted to strengthen their relationship with the audience that this is going and showcase them as a whole next to the team. Sportwise also creates a QR code that links to the company website, Fantastic!



vip recruitment sutton coldfield

vip recruitment sutton coldfield

Our Advert, which was created by the production team at Sportwise is going to feature on the Birmingham City FC 2018 year planner. We are extremely happy with the finished product.

The team  at Sportwise were incredibly helpful, from the initial contact with the sales team, right through to tweaking the design and final steps with help from the production team. An excellent example of great customer experience.

VIPersonnel love nothing more than to work in partnership with local business. With our shared love of the community and the West Midlands area as a whole, our passion is to see it grow and prosper for the businesses and people within it. With our endless energy, professional expertise and our best people leading the way, we are proud to be a part of the Birmingham City FC community with help from Sportwise.